Presentation Matters!

Over the years I have used several different

bags for delivery of fundraiser orders.

Most often I use a white gift bag with handles.

Tissue paper wraps each candle with care and 

peeks out over the top of the bag to 

pretty it up.

This will not likely change for those orders that 

involve more than one candle.

However, 

the smaller orders have been a challenge

for me.  You see, just because a gift bag is

smaller does not make that much less expensive.

Trying to keep my costs down in a world 

where everything is going up

and thus keep my prices down

so my customers keep coming back 

matters to me.

The least expensive bags I have ever

found were about ten cents each....

however, most of the time

I spent about 25 cents each.

Then you add the tissue paper

and it is about 30 cents per package.

That may not seem like much, 

but if you figure I have been 

giving 50% to my fundraising groups

and the smallest candle is $4

by the time I give them their half, 

pay for the jar, lid, soy, wick, fragrance oil, color, bag and paper

I might have made a quarter on each of those small candles.

Not exactly profitable when you factor in my time.

So.....I've been playing with ideas to reduce costs 

AND come up with something I am not 

ashamed of.

I'm on the right track.

I can get 40 brown paper bags for 

one dollar. 

That is just about 3 cents each.

Then for another few cents I can 

print my own design on the bag.

Yipee!!

I am thrilled.

Now, to nail down the exact design

I want on the bag.

This is the one I am playing with right

now....some customers will receive these 

this week.

I'll try to get some feedback.

But, I am so excited about the possibilities!

I do not want to sacrifice

the quality

of the presentation. 

Presentation really does matter!!